GUM, just off of Red Square, is Moscow's most famous shopping center. As the facade that faces into Red Square has maintained its 19th century appearance, it's easy to pass it by if you don't know it's there. The variety of shops contained within are a testament to how far Russia has come since Soviet days. You'll find all manner of boutique represented in GUM. If you just want to window shop, buy an ice cream from one of the vendors and browse at your leisure.
